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Posted: Thursday, December 12th, 2013 1:13 PM HST

Hawaii auditor: State tourism plan unclear

By Associated Press

HONOLULU (AP) Hawaii's auditor says the state agency in charge of promoting tourism on the islands doesn't have a clear marketing plan and isn't properly managing $59 million in contracts.

Acting State Auditor Jan Yamane said in an audit released Wednesday that Hawaii Tourism Authority's marketing plan is confusing, spread over 15 documents and nearly 600 pages. Yamane says that makes it tough for the authority to measure its performance against goals set by the state.

Hawaii Tourism Authority CEO Mike McCartney says the agency is working on new ways to update and evaluate its goals. He says the agency is using the audit to help focus on some key procedures that may need more internal control.

Yamane says the agency needs better monitoring to ensure taxpayer money isn't wasted.

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