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Posted: Tuesday, September 4th, 2012 8:50 AM HST

Hawaii hotel room revenue sets July $310M record

By Associated Press

HONOLULU (AP) — Hawaii hotel occupancy has set a new $310-million room revenue record. According to data released Tuesday by Hospitality Advisors LLC, July's hotel room revenue increased 18 percent over July 2011 to an all-time high for the month. Statewide hotel occupancy reached nearly 82 percent, a nearly 6 percentage point increase compared to July 2011. The tourism industry consultant company attributes the gains to an increase in arrivals from the U.S. West, Japan and other international visitors, primarily from China and Korea. For July, the average daily room rate reached $214.40 and room revenue per available room reached $179.59. Both were all-time highs for the month of July. Oahu hotel occupancy was nearly 92 percent, boosted mostly by Asian guests and military from the Rim of the Pacific naval exercises.